Our laboratory
Today, we know it. The beauty of the skin largely depends on health. Today, we know it. To have healthy and beautiful skin, you must go beyond a serum, a cream, or a treatment. Nowadays, we know it. Creating a different way to achieve beauty is a necessity. This is what we do. Explain, transmit, and teach: how the body works, how the skin works. Formulate uncompromisingly: 100% healthy, 100% natural products, highly concentrated active ingredients
WETEN IS IN ACTIE KOMEN
Novexpert is a brand that does things differently. Not out of opportunism, but out of necessity. Novexpert is a brand born from research and established to face a scientific reality: yes, cosmetic products penetrate our bodies, and many of these products deeply pollute it by containing certain synthetic substances. What do you do when you know this? When you know it, acting becomes an imperative, guided by reality, endorsed, proven, and demonstrated facts. When you know that, acting becomes a necessity. For Novexpert, acting primarily means letting people know: conveying knowledge and information. Providing reading tools to enlighten. And for Novexpert, acting means doing things differently: creating an alternative to traditional cosmetics, offering a different beauty model, creating various treatments that combine health, naturalness, and effectiveness.
EEN MOOI UITERLIJK IS SLECHTS DE KERS OP DE TAART
A beautiful skin is, above all, a healthy skin. This principle of reality has been guiding Novexpert for years. The dermocosmetic brand Novexpert works first for the health of the skin and then for its beauty. Every formula, every product, every piece of advice is aimed at care: addressing the problem with precision, fighting the causes, activating the right enzymes, restoring balance to combat acne, hydrate and firm, reduce the signs of aging... Novexpert products are products that care for the skin before enhancing it. Radically healthy, radically effective, formulated by radically committed scientists and researchers who do everything to take care of the skin first, for whom beauty is just the cherry on the cake.
HUIDVERZORGING VAN 100% NATUURLIJKE OORSPRONG DIE 100% VEILIG IS
Novexpert is a brand that primarily offers products of 100% natural origin. Why this requirement? Because science is clear: the body absorbs certain substances deeply from the cosmetics we use. Because research is unanimous. The vast majority of these ingredients that accumulate in our bodies are synthetic. Because scientists still do not have all the answers. How long are these ingredients viable? What are the long-term consequences of this bioaccumulation? To this day, these questions remain unanswered.
To confront this reality, not to react to a fad or trend, Novexpert was founded in 2008. To address this, we have chosen steadfastness. A radical precautionary principle: work only with the most easily biodegradable substances, natural ingredients. Yes, this requires higher standards, uncompromising commitment, different formulations, lower margins, longer development times... But it also produces healthy products. Healthier. 100% healthy.
GEGARANDEERDE EFFECTIVITEIT OP BASIS VAN HOOG GEDOSEERDE WERKSTOFFEN
Yes, there is often a correlation between the concentration of active ingredients and the effectiveness of the product. In general, the more concentrated an active ingredient is, the more effective the formula tends to be. This reality has guided product formulation at Novexpert for years: seeking high concentrations, using active ingredients that can be expensive and/or complex, sometimes unstable in nature, even if it means extending our research timelines. But it also means having the freedom to follow our beliefs, not succumbing to the temptation to cater to a need, in order to ensure very high effectiveness.
At Novexpert, this effectiveness isn't just a promise or an intention that is never fulfilled. It is clinically proven. Every cream, every serum undergoes testing. Multiple times, sometimes hundreds of times. Internally and by independent organizations. Until the right balance is achieved. Until it is certain that the formula provides the skin with a specific, visible, and lasting benefit.
GA VERDER DAN EEN CRÈME OF ROUTINE
At Novexpert, we are fully aware of the power of our products, their effectiveness, and the importance of supporting their usage. We understand that the beauty of the skin depends not only on the quality of the products we apply to it. We know it, we straightforwardly explain it, and to address it, we take action. That's why Novexpert does not limit itself to formulating treatments with proven effectiveness. We support everyone, whether a customer or not, in the pursuit of healthier and more beautiful skin.
To achieve this, we offer you all the teachings from our research center—a concentration of the expertise of Novexpert scientists and skincare specialists. We provide advice on nutrition, micronutrition, sleep, stress, mental health, or lifestyle pace. Our knowledge is at the service of the consumer, empowering everyone to take ownership of their health. Because we know that for a healthy and beautiful skin, a cream, serum, or dietary supplement is not enough.
NOVEXPERT: EERLIJK, TRANSPARANT EN ANDERS
Novexpert is a brand that says and shows everything, a brand that hides nothing. Neither in their products nor in their methods. A brand that disregards marketing gimmicks. From the packaging of words. A boldly honest brand that doesn't always tell us what we want to hear, but consistently tells us what is good for our skin. Because Novexpert is a brand made up of stubborn, narrow-minded men and women. A collective of pioneering minds and scientists united around one idea: be careful, truly care for your skin like never before, and do it very well.
And yes, taking care of yourself, really taking care of yourself, means doing things differently. The product before the muse, the human before the benefits.
The 5 standards that we apply to all our products